PropellerPREMIERMEMBERSHIP GROWTH PLAN · CONCEPT PREVIEW

Looking Out Foundation

ACTIVATE BRANDI'S FANS.
GROW MEMBERSHIP.
BUILD LASTING SUPPORT.

Bring fans closer to Brandi and to each other while making progress to combat the most pressing social justice and humanitarian causes in the US and globally.

Brandi and Looking Out Foundation
Brandi and Looking Out Foundation
MEMBERS WITH ACTIVE ACCESS1,297

Live from Ops.

Give members more reasons to stay connected. Give them more reasons to stay.

12-month recurring donor goal

5,000active recurring donors

$555K Projected Gross Giving Before Fees.

$11 / month

or

$111 / year

RetainAcquireWin backGrow annual
Start with the next steps
01

LET’S START WITH
THE NEXT TWO MOMENTS

Our recommended starting plan. We’ll agree on timing and costs together.

01
October 8th

Make the mission tangible.

Pair rewards with a meaningful nonprofit action for International Lesbian Day.

THE ASK

Choose the rewards and access. Confirm permissions, inventory, and a nonprofit action.

02
DECEMBER 1

Invite fans into the year.

Plan a Giving Tuesday invitation with a clear annual offer and proof of the work.

THE ASK

Name a planning lead and confirm the offer and promotional channels.

All dates and commitments proposed for discussion.

02

WHAT MEMBERS GET

Members give monthly or annually. We keep them involved with benefits, redeemable points, and meaningful ways to help.

Join monthly or annuallyUnlock member accessReceive Propeller pointsSelect Rewards

Rewards

Redeem your points

Use points for available merch, tickets, and collectibles.

Brandi

Access

Only available through membership

Enjoy exclusive content and perks from Brandi, such as videos, playlists, tour pre-sales and merch discounts.

Flyaways

A chance to win

Use points for entries into major tour and festival experiences.

Looking Out Foundation impact

Impact

See what you make possible

Get updates from supported nonprofits and stories from fellow members.

EARN MORE POINTS BY TAKING ACTION

No additional gift needed.

Learn

LOF 101 + local nonprofit courses.

Act

Sign petitions or volunteer with local partners.

Connect

Follow on Instagram + TikTok.

03

A SIMPLE RHYTHM
ALL YEAR LONG

12
EVERY MONTH

Keep members connected.

  • A short impact story + member moment
  • One relevant action or volunteer opportunity
  • Available content or access perks
  • Consistent social + digital promotion
4
EVERY QUARTER

Make a bigger moment.

  • A drop of new points rewards
  • One major flyaway sweepstakes
  • A fuller impact update
1
ONCE A YEAR

Run a major giving drive.

  • Giving Tuesday + year-end membership drive
  • Brandi + Propeller promotion
  • A strong annual sign-up offer
04

SHOW THE WORK.
KEEP PEOPLE CONNECTED.

Make the impact a reason to stay, from the first member message onward.

A SMALL MONTHLY ASK. AN ONGOING CONNECTION.

Propeller packages. LOF approves.

Show the difference

One supported nonprofit, one approved result or progress update, and what comes next.

Offer a way to help

Connect LOF 101 to a relevant action or volunteer opportunity.

Celebrate the people

Share an opt-in member story or a question answered by the LOF team.

05

LAUNCH AN ANNUAL OFFER
ON GIVING TUESDAY

202612.01

Invite Brandi's fans directly into LOF membership on December 1, with a coordinated push through year-end.

Brandi + LOF

Invite fans through Brandi, The Bramily, and LOF. Coordinate posts, email, text, and club links.

Propeller

Feature LOF. Support the campaign with email, social, and paid promotion. Promote Premier Rewards.

Add a Giving Tuesday bonus to the annual offer

Lead with the premium annual item: a limited patch + extra points for the launch. Existing members can redeem points for the patch too.

06

THE DETAILS,
WHEN YOU NEED THEM

Keep the next steps simple. Open the supporting plans as we work through each decision.

The annual offer and what needs confirming

ONE STANDOUT PERK
FOR A YEAR OF SUPPORT

Give every new annual member one exclusive premium item. Keep it available year-round so there’s always a compelling reason to choose annual.

  • LOF premium item
  • Signed vinyl
  • Exclusive collectible

Your team chooses. Choose one item, then confirm quantity, cost, and fulfillment.

EXAMPLE ANNUAL OFFER

Join for a year. Get an exclusive premium LOF item.

The core annual perk stays available all year.

More reward, access, and impact ideas

Rewards

  • Limited Edition & Exclusive Drops
  • Brandi Merch
  • LOF Merch
  • Brandi Vinyl (signed & unsigned)
  • Procter & Gamble Products
  • “Tour Trash”
  • Upcoming Brand Collabs
  • Upcoming PR/Superfan Boxes
  • 2027 Tour Concert Tickets (GA)
  • 2027 Tour VIP Experience
  • Festival Performance(s) (VIP)
  • Tickets to VIP/Superfan Events

Access

  • Tour Presale for 2027
  • 15% Off Brandi Carlile Merch Store
  • Monthly Call w/ LOF Team
  • Soundcheck Livestreams
  • Spotify Playlist
  • Studio Content
  • Acoustic Videos
  • Tour Content
  • Unreleased Demos or Live Versions
  • Early access to new music releases
  • BTS content from shoots

Impact & member stories

  • Updates/Videos from Brandi
  • Updates from nonprofit organizations
  • Member Spotlights
  • Talent Partner Highlights
  • New Action Highlights
How we’ll measure progress

Members staying involved

Successful second payments, retention by signup group, action participation, and engagement with impact updates.

Support reaching the work

Giving collected, net proceeds, grants distributed, and approved nonprofit results, each with its own date and source.

Propeller

Club setup, campaigns, member messages, fulfillment, and reporting.

LOF

Content, inventory, access, and approvals.

Fulfillment hard costs are billed to LOF.